Broadcast Advertising is what most people think of when they picture commercials during their favourite show on television. As well as being a common format for business-to-consumer advertising, smart advertising platforms may ensure that your ad reaches its intended audience regardless of location or airtime.
In addition to traditional TV, Broadcast Advertising can also be used on Video On Demand services, which allow targeting and measuring comparable to Facebook and YouTube. One ad is often put to use for both Online and TV campaigns.
