Animations for Doomsday thinkers
OHRA has launched a new multi-year campaign with a new pair, Roos and Matthijs. They are a young couple who are constantly concerned about everything that could go wrong in their lives. This results in comedic storylines in live-action television ads. All wild events that, thankfully, never occurred because it was all in their heads, get it? The scenarios of "doomsday thinking" are complemented with amusing animations in which 3D versions of Roos and Matthijs do ridiculous / absurd things. This way, we can all see how foolish it is to be concerned about such things when you are protected by OHRA.
CLIENT
★
CGI / ANIMATION
Client side VIPs
Project details
DELIVERABLES
Animations and stills
for four campaigns (planned)
— Design and build 2x characters (Roos & Matthijs)
— ±14x animations 5-15 sec, full CG
— 1x tagon for TV
— ±6x stills / key-visuals
TIMINGS
— Start production: Januari, 2022
— Staggered delivery planned during 2022
— Delivery phase 1 = March 2022 (pictured here)
— Production ±13 weeks planned in total (still ongoing)
Kapotte Auto
Videos
Bundelteller Loop
Boodschappen Loop
Kilometerverzekering
Team Credits
PRODUCERS
★ Hert Zollner
★ Danielle de Jonge
★ Bastiaan Mast
(ART) DIRECTOR
★ Tom Hankins
CG LEAD
★ Erwin Dumoulin
CONCEPT ART
★ Diede Bouman
★ Valentina Davidovics
LEAD ANIMATOR
★ Ziggy Deutz
FX LEAD
★ Sander Bultman
MODEL / LOOKDEV
★ Erwin Dumoulin
★ Diede Bouman
★ Gijs van Kooten
★ Alex van der Aa
RIGGING
★ Danilo Pinheiro
★ Roy Nieterau
ANIMATORS
★ Ziggy Deutz
★ Tim van Dulmen
★ Lewis van der Werf
★ Jorn Boven
LIGHT / RENDER / COMP
★ Alex van der Aa
★ Diede Bouman