CREATIVE PRODUCER

MOTION DESIGNER

ABOUT

Animations for Doomsday thinkers

OHRA has launched a new multi-year campaign with a new pair, Roos and Matthijs. They are a young couple who are constantly concerned about everything that could go wrong in their lives. This results in comedic storylines in live-action television ads. All wild events that, thankfully, never occurred because it was all in their heads, get it? The scenarios of "doomsday thinking" are complemented with amusing animations in which 3D versions of Roos and Matthijs do ridiculous / absurd things. This way, we can all see how foolish it is to be concerned about such things when you are protected by OHRA.

The Job

For tv-tagons and web media, OHRA's Roos & Matthijs scenarios are supplemented by a number of amusing 3D animations and stills.

My Role

— All client contact during proposal and pre-production phases
— Managing proposal, treatment and pitch
— Negotiating scope/budget with client and booking freelancers
— Budgetting and planning the 4x campaign/projects, scheduling milestones/reviews in advance
— Kick-off and client reviews during pre-production
— Handing the project over to my colleague, who did the rest (project still ongoing)

The Job

For tv-tagons and web media, OHRA's Roos & Matthijs scenarios are supplemented by a number of amusing 3D animations and stills.

My Role

— All client contact during proposal and pre-production phases
— Managing proposal, treatment and pitch
— Negotiating scope/budget with client and booking freelancers
— Budgetting and planning the 4x campaign/projects, scheduling milestones/reviews in advance
— Kick-off and client reviews during pre-production
— Handing the project over to my colleague, who did the rest (project still ongoing)

The Job

For tv-tagons and web media, OHRA's Roos & Matthijs scenarios are supplemented by a number of amusing 3D animations and stills.

My Role

— All client contact during proposal and pre-production phases
— Managing proposal, treatment and pitch
— Negotiating scope/budget with client and booking freelancers
— Budgetting and planning the 4x campaign/projects, scheduling milestones/reviews in advance
— Kick-off and client reviews during pre-production
— Handing the project over to my colleague, who did the rest (project still ongoing)

1

The Process

1

The Process
Client side VIPs
CREATIVE DIRECTORS

Ruben van Dijk
Mats Wilke


PRODUCER

Dylan Driessen

Project details
DELIVERABLES

Animations and stills
for four campaigns (planned)

— Design and build 2x characters (Roos & Matthijs)
— ±14x animations 5-15 sec, full CG
— 1x tagon for TV
— ±6x stills / key-visuals


TIMINGS

— Start production: Januari, 2022
— Staggered delivery planned during 2022
— Delivery phase 1 = March 2022 (pictured here)
— Production ±13 weeks planned in total (still ongoing)

Kapotte Auto

Videos

Bundelteller Loop

Boodschappen Loop

Kilometerverzekering

Team Credits

PRODUCERS

★ Hert Zollner
★ Danielle de Jonge
★ Bastiaan Mast


(ART) DIRECTOR

★ Tom Hankins


CG LEAD

★ Erwin Dumoulin

CONCEPT ART

★ Diede Bouman
★ Valentina Davidovics


LEAD ANIMATOR

★ Ziggy Deutz


FX LEAD

★ Sander Bultman

MODEL / LOOKDEV

★ Erwin Dumoulin
★ Diede Bouman
★ Gijs van Kooten
★ Alex van der Aa


RIGGING

★ Danilo Pinheiro
★ Roy Nieterau

ANIMATORS

★ Ziggy Deutz
★ Tim van Dulmen
★ Lewis van der Werf
★ Jorn Boven


LIGHT / RENDER / COMP

★ Alex van der Aa
★ Diede Bouman