All aboard the shoe train
The holiday season has arrived, and Framestore is back with another bright Shoe Carnival campaign. This time, we're boarding a holiday train from the North Pole! We get to peek inside each brand's shoebox and grab a glimpse of the holiday spirit (and a stowaway Yeti) while chugging through a wintry landscape.
CLIENT
PRODUCTION
CGI / ANIMATION
Client side VIPs
EXECUTIVE PRODUCER
ASSOCIATE PRODUCER
PRODUCTION COORDINATOR
CREATIVE DIRECTORS
Project details
DELIVERABLES
— 1x 25" tv-spot
— 7x 6" and 1x 15" square and landscape cutdowns
— 9x stills
TIMINGS
— September-November 2021
— lead time 9 weeks
TEAM
— Internal: 10
— Freelance: 5
Videos
DrMartens 6" square
Unr8ed 6" square
Koolaburra 6" square
Adidas 6" square
Crocs 6" square
Nike 6" square
Team Credits
PRODUCER
★ Hert Zollner
CG LEAD
★ Erwin Dumoulin
TECHNICAL DIRECTOR
★ Roy Nieterau
CG SUPERVISOR
★ Tom Hankins
MODELING / LOOKDEV
★ Nick Rutten
★ Erwin Dumoulin
★ Diede Bouman
★ Raven Baars
★ Tom Hankins
★ Alex van der Aa
RIGGING
★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau
RIGGING
★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau
ANIMATION
★ Ruth Taylor
★ Ziggy Deutz
TECHNICAL ANIM & SIM
★ Sander Bultman
LIGHT / RENDER / COMP
★ Erwin Dumoulin
★ Nick Rutten
★ Tom Hankins