Perfectly Synced Domino-ception
In May 2018, Anomaly launched their creative platform for T-Mobile called “A World of Screens”. From that moment on, all T-Mobile advertising, from TVCs to OOH, from social media to banners, had to feature lots and lots of screens. For the end of the year, Anomaly was tasked to develop a special sales campaign, that deserved it’s own distinguishable style. Anomaly wanted to put the emphasis on the emergency of subscribing to Unlimited by showing the hero, rushing throughout thousands of phones, falling like dominoes, to get to the final destination: a T-Mobile store, set in a hyper-realistic environment. The campaign would be the perfect occasion to extend the World of Screens into a hyper-realistic “sales campaign” environment.
CLIENT
AGENCY
CGI / VFX / ANIMATION
Client side VIPs
Project details
SCOPE
Phase 1
— 1x TVC 20" 3x propositions
— 1x Key-visual 6x phones
— Asset package for online adaptations
— 1x Merger deal DOOH video 10"
Phase 2
— 1x Adjusted version TVC 20" 3x new propositions
— 1x Custom tagon 10" promotion (cancelled)
TIMINGS
Phase 1
— October-December 2018
— production lead time 8 weeks
Phase 2
— April-May 2019
— production lead time 5 weeks
Phase 2 other deliverables
— May-June 2019
— production lead time 3 weeks
TEAM
— Core (design/vfx) team: 7
— Live-action: not sure
T-Mobile & Tele-2 Merger DOOH - in subway hall
Breakdowns / Making of
Previz
The Shoot
Everything Coming Together
Team Credits
PRODUCER
★ Hert Zollner
DIRECTORS
★ Roy Nieterau
★ Tom Hankins
ART DIRECTOR
★ Tom Hankins
TECHNICAL DIRECTOR
★ Roy Nieterau
PREVIZ / 3D ANIMATION
★ Danny Vos
★ Roy Nieterau
★ Tom Hankins
TECHN ANIM & SIM
★ Sander Bultman
MODELING / LOOKDEV
★ Patrick Blankenzee
★ Alex van der Aa
★ Tom Hankins
LIGHT / RENDER / COMP
★ Patrick Blankenzee
★ Alex van der Aa
★ Tom Hankins
EDITING
★ Tom Hankins
★ Roy Nieterau
★ Hert Zollner
GRADING
★ Patrick Blankenzee
★ Tom Hankins
LIVE-ACTION DIRECTOR / DOP
★ Erwin Steen
LIVE-ACTION 1ST AD
★ Marcel van der Velden
LIVE-ACTION PRODUCER
★ Bastiaan Mast
ACTOR
★ Rogier Komproe
BACKSTAGE FOOTAGE
★ Mees Groenendijk