This clumsy-cool guy is Shoppy
Shoppy proudly represents the Shoppyland malls all over Switzerland, bringing you a variety of content.
The Shoppy character was an existing design from Shoppyland.
It was used in Shoppyland campaigns before and we were offered to take it over, make it our own.
— Client point of contact for all production and financial needs
— Scoping, budgeting, planning
— Managing team from pitch till final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates
When we started on the Shoppy project, we had rebuild the existing character models and redo most of the lookdev and rigging.
The client was looking for comedic animations of the bird character without any dialog and on a limbo. We were free to suggest whatever Shoppy would do, as long as the end result was funny, which was nice for a change. For this we took extra care in getting the comedic animation just right. Act clumsy-cool, but never stupid.
CLIENT SIDE VIPS
— 2x animations (15" and 30")
— 1x key-visuals
— Happy Bithday: November 2018, 5 weeks lead time
— FC Youngboys: July 2019, 6 weeks lead time
— Rutschbahn key-visual: March 2019
— Internal crew: 9x
— Freelancers: 2x
Shoppy Happy Birthday