A service dog opens new perspectives
For KNGF’s new campaign we were tasked to tell the stories of those who need the help of an assistance dog and convey how it alters their life for the better.
We collaborated with Selmore on the stories - with more focus on the impact assistance dogs have on the lives of those who need them - and pitched a novel design style and animation approach as to strengthen the message of each story.
The Job
Four short films for TV, full-cg with a hand-painted style, where we visualize the inner life / feelings / fears of four different people in need of a service dog.
My Role
On this big project I shared management duties with Roy and Tom (my bosses) of Colorbleed.
I took care of the following duties...
— Managing ballpark, treatment and the winning pitch
— Budgeting, planning of productions, and scheduling all milestones/reviews with client
— Finding and booking freelancers / planning resources
— Invoicing, collecting final assets, approved credit lists and portfolio live dates
The Process
For a detailed process, beautiful concept art and breakdowns, you can go to the Colorbleed portfolio pages...
CLIENT SIDE VIPS
PROJECT DETAILS
—
May 2021
SCOPE
— 3x animated TV spot 25"
— 1x animated TV spot 30"
TIMINGS
— Film 1-2-3: lead time 25 weeks, from October 2020 to April 2021
— Film 4 from: lead time 12 weeks, September 2021 to December 2021
TEAM
— Internal ±14
— Freelance ±11
The four KNGF films:
GALLERY
