Explain the new way, ING
I was asked to make a bunch of explainer animations using only vector elements, graphs and diagrams.
I found the subject matter to be highly cryptic and inscrutable, so I tried my hardest to make something more fun, human, and real by introducing the characters in environments and mixing up the designs and metaphors.
My Role
— Visual design
— Motion graphic design
— Sound design
The Process
Client delivered me a script. After asking lots of silly questions about the cryptic subject matter, I designed a storyboard. After some revisions and the delivery of a voice-over, I created all the animated shots on one timeline. Did some sounddesign and editing revisions and that -as they say- was that.
CLIENT SIDE VIPS
CREATIVE DIRECTOR
★ Terence Barry
PROJECT MANAGER
★ Margot ten Tije
PROJECT DETAILS
—
January 2017
DELIVERABLES
— 2x Explainer videos (2:52 and 4:42)
TIMINGS
— ±2 weeks
TEAM
— Just me
