Is it Texan? Or is it Mexican?
Two visuals - still and moving - of Lone Star's new tex-mex beer product placed in a moving water stream. In the first visual we highlight the diversity of the Texas landscape by showing the mythical Rio Jade where each side of the bank features a landscape of a different region in Texas. In the second, we feature the beer surrounded by running water as an homage to the Never Run Still mantra.
CLIENT
AGENCY
PRODUCTION
CGI PRODUCTIONS
CLIENT SIDE VIPS
PROJECT DETAILS
LIVE DATE
—
July 2020
DELIVERABLES
— 2x full-CG key-visuals with simulated water,
video and stills for TV tag-ons and print
TIMINGS
— Project lead time ±3 weeks
TEAM
— Core: 4 people