Is it Texan? Or is it Mexican?

Two visuals - still and moving - of Lone Star's new tex-mex beer product placed in a moving water stream. In the first visual we highlight the diversity of the Texas landscape by showing the mythical Rio Jade where each side of the bank features a landscape of a different region in Texas. In the second, we feature the beer surrounded by running water as an homage to the Never Run Still mantra. ‍

AGENCY
CGI PRODUCTIONS

CLIENT SIDE VIPS

PROJECT DETAILS

LIVE DATE

July 2020

DELIVERABLES

— 2x full-CG key-visuals with simulated water,
video and stills for TV tag-ons and print

TIMINGS

— Project lead time ±3 weeks

TEAM

— Core: 4 people

GALLERY

TEAM CREDITS

PRODUCER

★ Hert Zollner

CG Director

★ Tom Hankins

Modeling / Lookdev

★ Tom Hankins
★ Patrick Blankenzee

Water simulation

★ Sander Bultman
★ Andrea Parisella

Light / Render / Comp

★ Tom Hankins

WHERE TO GO FROM HERE

OR GO TO