Ugly by design
Dentidrill - the new -genuinely real and not fake at all- product that allows you to take your dental needs into your own hands.
Well, who would have known! Turns out that it's a viral ad campaign after all! LOL It's a for a new insurance company called Ixorg.
My small contribution to this award winning campaign, you can see below... Scroll down for the full campaign.
My Role
— Make a couple of cheap looking 3D aquafreshy dentalcare shots
The Process
Got a call for a quick freelance project. Had to sign an NDA first. They had a storyboard for 4 steps of dental animation. Make it look like Aquafresh but don't make it too pretty. Finished the shots in 2 days. Months later we saw the ad on TV and internet! Whole country was outraged. Week later the real tv ad aired which revealed the fist ad to be fake! Awards were won.
CLIENT SIDE VIPS
DIRECTOR
PROJECT DETAILS
—
October 2013
DELIVERABLES
— A couple of dental animations for the tv ad edit
TIMINGS
— 2 days
TEAM
— Just me
The full Dentidrill infomercial viral
Dentidrill wins Silver at ADCN
Dentidrill campaign wins a “Peertje” award at the ADCN 2014Categorie Actiemarketing: Zilver – Dentidrill – Ixorg (GreyPOSSIBLE)
