The song of low hanging power lines

We were asked by ATKPLN to collaborate on the production of this full-cg this tv-spot / PSA for the Texas based Oncor Energy company.

In this series of films a charming Oncor truck will sing you a song of all sorts of possible dangers. In this case it concerns low-hanging power lines over water. If the mast of your sailboat comes into contact with these, the results can be lethal. It sounds farfetched but we were told there have been multiple cases of these kind of accidents on Texas lakes. Anyway we love a song and dance animation so we went to work!

AGENCY

PRODUCTION
CGI / ANIMATION

My Role

— Client point of contact for all production and financial needs
— Scoping, budgeting, planning, and scheduling all milestones/reviews
— Finding and booking freelancers / planning resources
— Clear communication between all stakeholders and personnel
— Managing team from pitch to final delivery
— Managing client reviews, approvals, and deliveries
— Invoicing, collecting final assets, approved credit lists and portfolio live dates

CLIENT SIDE VIPS

Executive Creative Director

Danny DelPurgatorio

Executive Producer

Marvin Robinson

Senior Producer

Justin Skerpan

Associate Producer

Jeanine Sybico

Creative Director

Daniel Pernikoff

CG Supervisor

Jeff Masters

Compositing Supervisor

Daniel Pernikoff

PROJECT DETAILS

LIVE DATE

January 2022

DELIVERABLES

Some assetbuild and all animation, water simulation, lighting and rendering for

— 1x full-cg TV spot 30" (30fps)

TIMINGS

— Start November 2021

— Delivery January 2022

— Production 9 weeks

TEAM

— Internal: 7

— Freelance: 4

GALLERY

TEAM CREDITS

PRODUCER

★ Hert Zollner

CG LEAD

★ Erwin Dumoulin

CG ARTISTS

★ Erwin Dumoulin
★ Roy Nieterau
★ Ziggy Deutz

CG ARTISTS

★ Sander Bultman
★ Tom Hankins
★ Alex van der Aa

CG ARTISTS FREELANCE

☆ Gijs van Kooten
☆ Tim van Dulmen
☆ Diewer Feldbrugge
☆ Auke de Vries